The client is building an innovative line of tech offerings that help transform businesses and people’s lives by enabling them to understand their health and hence in turn make more informed decisions.

Business focus

Provides diagnostic labs with a comprehensive and engaging way of adding value to every patient’s experience.

Enabling their B2B partners to adapt the application architecture according to their respective brand’s look and feel. 

Customer Focus

Act as a liaison between health service providers and the end consumer via easy-to-understand health reports and supported architecture.

Proprietary algorithms to better assist customers via personalized insights that simulate logical health status conclusions and allow actionable tips based on inputs. 

They wanted to evaluate geographies seemingly lucrative and evaluate a probable entry and scaling it up in years to come. There were unique challenges that needed to be solved for including, but not limited to – 

(A) Understanding the market to offer a product portfolio to end user with socio-economic and cultural disparities. 

(B) Identifying & building upon existing white spaces in the industry. Own capability assessment was imperative and market maturity was further evaluated. 

The key issue was to strike a balance of services offerings to both businesses and end users in geographies with ideological differences and respective product demands. While these being economically lucrative and high growth potential customer pools, it came with its own set of problems which demanded an extremely agile while maintaining high quality offerings. 

To better understand the competitive landscape, a product feature comparative matrix was created highlighting white spaces as well as their own highs and lows in the product category. 

Each geography with its respective issues needed to be handled with different and directed strategies. The client was provided with insightful strategic layouts in order to enter these markets inclusive and not limited to product portfolio, distribution channels, business model and more.