Industry Background
The client is a global computer chips manufacturer. They are regarded as one of the top players in the microprocessors market and are involved with almost every other big-name computer or related industry brand. The company has an active product portfolio in both B2B and B2C space but lacked deeper expertise in the latter.
Case Overview
(A) They wanted to enter the gaming market with a product dedicated for the masses. While the product still had future scope of lucrative corporate deals, it was primarily directed towards the B2C space. Given that the client had little experience with this model, it needed help analyzing the various growth indicators, both at macro (industry level) and micro (company focused). It is involved but not limited to understanding the market, gain workable insights to form customer-oriented decisions.
(B) The client also wanted help in forming a comprehensive go-to-market strategy for a new product w.r.t. to the competition in the space and also figure out the efficacy of its proposed business plan.
Challenges
Gaming industry is extremely competitive with both big and small companies fighting for their share of the pie. It was crucial to strike a balance of offering catering towards the specific needs of a highly demanding consumer.
In addition to the competition, the client also needed help in deciding the best entry strategy for sustainable yet profitable growth for the coming years. It involved but not limited to internal competency assessments, capability maturity, operational excellence and more.
Solution
A competitive bench-marking tool was to improve understanding about the offerings from competitors and their respective business strategies. This later helped in zeroing on the white spaces in the industry which were targeted in the detailed business plan.
Customer personas were also developed to form directed initiatives towards core consumer segments. Product preference was also bench-marked against various attributes of the market like product market fit, willingness to pay, concentration of resources and more.
