An early stage start-up with strategic partnerships with healthcare provider systems in the USA. Their main focus is on using data analytics to improve patient outcomes w.r.t. the patient's health and care. Data Analytics plays a vital role in making decisions in various fields since it provides useful information from a large database with a varying set of fields. This company aimed at optimizing the inhouse provider data and patient data to compute directed insights towards indication areas thereby helping in patient level treatment to improve outcome.

(A) Client wished to onboard itself onto one of the leading cloud computing platforms for their health offerings and wanted validation on their choice of platform and future proofing their position in the market.

A winner-takes-all market refers to an economy in which the best performers are able to capture a very large share of the available rewards. The ultimate end-result of a winner-takes-all market is an oligopoly, where only a small handful of large, powerful companies control a majority of market share which was the case here in the cloud computing space. The client needed an in-depth analysis of this and cross-side network effects of these platforms.

The key question to be answered was to evaluate their decision of choosing Google Health API platform over AWS and Azure. It included (but not limited to) evaluating presence of strong competitors as well as safeguarding own business nuances from data giants like Google.

Cloud computing is a very fast evolving space with investments from major companies like Microsoft and Amazon. In addition to developing their own cloud architecture and supporting businesses (B2B), they serve consumers directly (B2C) which could be a probable conflict of interest in future.

Direct competition in the healthcare industry has also increased significantly with players offering nuanced tech friendly offerings and to stay relevant, adopting the cloud efficiently is paramount.

To understand the platform choices, each of Google, AWS and Azure were benchmarked as per the business needs and a capability maturity assessment was performed. Based on the insights generated, their initial decision was checked and best-case alternatives and their respective strategies were suggested.

Direct health competitors were pegged on a competitive matrix evaluating their strengths, offerings, and  

recent investment/ developments. Insights generated from this were then further used to analyze trends in the space and form a comprehensive roadmap and future-proofing suggestions.

Existing partnerships among these platforms and competitors were studied in detail to ascertain their internal competencies and their respective maturity of the capability.